Healthcare2026← All work

Building a complete brand and website from zero digital presence for a physiotherapy and osteopathy clinic

HealEdge Holistic Healthcare had a real, incorporated business and a real founder — but no logo direction beyond a single submitted mark, no website, and no public brand presence at all. We built the full brand foundation and a 15-page live site from that single starting point.

HTML5CSS3Vanilla JavaScriptWCAG AA

pages built and live

0★

real Google rating surfaced, not invented

stock photos used for the founder or clinic

WCAG AA text contrast after audit

The challenge

HealEdge Holistic Healthcare had real credentials behind it — a founder with genuine physiotherapy and osteopathy qualifications, an incorporated company, a submitted logo — but nothing built out from that. No website, no defined brand voice, no visual identity system, and a category (premium healthcare) where nearly every competitor defaults to generic wellness-spa language: reiki, crystal healing, soft-focus stock photography.

The brief was explicit from the first message: never fabricate a statistic, never claim a treatment outcome that couldn't be stood behind, never use marketing clichés like 'best' or 'number one.' For a healthcare brand specifically, that discipline isn't optional — overclaiming here isn't just bad marketing, it's a real credibility and safety risk.

The approach

We built the visual identity directly from the client's own submitted logo — extracting the actual navy, forest green, and gold already present in the mark, rather than proposing a disconnected palette. Every color choice was tested against real WCAG contrast math before shipping, not assumed safe.

Every fact placed on the site was independently verified before publishing — cross-checking the founder's credentials against India's public company registry, sourcing the real Google Business Profile rating and address rather than estimating them, and holding the line on real photography: when asked directly to source a founder photo from the internet, we declined, because presenting a stranger's face as a named, licensed healthcare provider is a trust violation no client request should override.

Four decisions that shaped the project

Extract the identity, don't invent one

The client's own logo already carried real symbolic weight — navy and forest green hands cradling a gold spine. Every color, type choice, and motif on the site was built outward from that mark, not proposed as something disconnected from what the client already had.

Real photography or an honest placeholder — never a substitute for either

Generic decorative photography (hands-on treatment, sourced from properly verified free-license libraries) was fine. A stock photo standing in for the named founder's actual face was not — that line held even when asked directly to cross it.

Every number on the site has to be true

The 4.8-star rating, the address, the hours — all pulled from the client's real Google Business Profile, not estimated. Mid-project, a location conflict surfaced between the company's registered address and its actual operating address; the site wasn't updated until the real one was confirmed.

Accessibility checked with real math, not assumed

A brand gold color that looked fine by eye actually failed WCAG AA contrast when tested (2.4:1 against a 4.5:1 requirement). Every instance was found by grep, not spot-checked, and replaced with a computed, contrast-passing shade of the same gold.

What was built

Full brand foundation

Story, mission, values, tone of voice, and positioning built from a single logo and real founder credentials

15 live pages

Homepage, About, 8 treatment/condition pages, Treatments hub, Success Stories, Contact, 404, Privacy & Terms

Verified visual identity system

Palette extracted from the real logo, WCAG AA-tested, documented spacing and type scale

SEO foundation

Schema markup, meta strategy, and internal linking built against the real page inventory

Accessibility audit and fixes

Real contrast-ratio testing across every text/background pairing, not assumed compliant

Real Google Business Profile integration

Live 4.8★ rating, verified address, and real hours pulled directly into the site and its schema